Gluten - Free Food Market on the Rise Owing To Health Conscious Population

Published : 2016-09-09

Gluten-free products are regularly featured in not only specialty health food stores but also in supermarkets and hypermarkets. Many of them have dedicated aisles for gluten-free packaged foods along with diabetic and lactose-intolerance foods. Owing to the growing alertness in terms of health and fitness among buyers, the demand for gluten-free food is seeing a noteworthy rise across the world. Universally, this is a large market for many businesses seeking to launch intolerance and allergen-free products. Gluten-free baby food, bakery products, pasta, and numerous ready-meals are gaining remarkable acceptance throughout the world. Specialists forecast the trend to keep snowballing, leading to a significant swell in the global gluten-free food market in the near future.

Consumers who swear by gluten-free claims are healthier diners, experimental, more ethical, and more swayed by natural and organic components than the typical global consumer. Buyers in the 50-64 and 25-34 age ranges in North America are predicted to be more likely to be influenced by gluten-free marketing. In North and South America, men are more influenced by gluten-free marketing than women.

Gluten-free packaged foods have been experiencing increased sales in both volume and value at a quicker rate than lactose-free and diabetic packaged foods. To make a reasonable judgment between the progresses in gluten-free versus diabetic foods, the low sugar, no sugar, reduced sugar and low carb, no carb, and reduced carb markets must also be included. Maximum diabetics do not buy foods branded just “suitable for diabetics” and this market has consequently not matured remarkably in the US. This is due to the more prevalent packaged food bazaars for diabetics are sugar-free products.

Bakery products, including crackers, cookies, cereal, cakes, and other baked goods, are the sole top grossing packaged good set in the gluten-free market. Nevertheless, the other gluten-free category, which comprises a horde of categories including snacks, has the chief retail value and volume sales in the past few years.

The global gluten-free food market expands across Latin America, Asia Pacific, North America, Europe, and the Middle East Africa. Europe has been foremost market and is predicted to stay foremost over the next few years. Forecasters calculate that the European market for gluten-free food is set to rise at a CAGR of about 5% between 2015 and 2021.

In Europe, Germany and France are the main gluten-free food markets. The market in Germany is commanded by the instant swell in gluten intolerance amongst users, while, the accumulating base of the overweight population is motivating the demand for gluten-free food in France. Analysts forecast this regional market to magnify at a CAGR of 5.0% in terms of volume and 5.50% in terms of profits during the period from 2015 to 2021.

North America is also recording a strong upsurge in the acceptance of gluten-free food. It has attained the second position in the global market. The augmented demand for gluten-free food in the US and Canada, owing to the intensifying pool of celiac patients in these nations, is heightening this market in North America.